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How to Find Your Podcast Audience Demographic Information

Spotify is currently the best place to find demographic information about your show. Here's how to find that information in Spotify.

David Kierzkowski avatar
Written by David Kierzkowski
Updated this week

Currently, most podcast listening apps and platforms do not provide demographic information such as age or gender.

Spotify is an exception and does offer this data. Here’s how you can view your demographic information in Spotify for Podcasters:

  1. Click or tap on Catalog, then select your show 

  2. Click on the Audience tab (see first screenshot below

  3. Change the date range to All time

  4. Scroll down till you see the Age and Gender information

  5. Take a screenshot of each section (see second screenshot below) ​

You can view:

  • Demographic information for your entire show

  • Demographic information for individual episodes

Keep these screenshots handy, since sponsors may request this information.


Want to learn more about audience demographics and defining your podcast audience? Check out:

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