Q: How should I price myself if my show gets fewer than 1,000 downloads per episode?
If your podcast averages fewer than 1,000 downloads per episode, we recommend using a flat rate for sponsorships.
For pre-roll and mid-roll ads, a flat rate of $15 to $40 is typically acceptable to most brands.
For custom work such as reviews and interviews, which require more time and effort, consider starting with $40 to $100.
You can also offer bundle deals for multiple episode sponsorships to make your proposal more attractive to brands.
Q: How should I price myself if my show gets more than 1000 downloads per episode?
If your show averages more than 1,000 downloads per episode, you can either charge a flat rate or use a CPM pricing model (a set dollar amount per thousand downloads or listens).
For pre-roll or mid-roll ads, a CPM rate of $15 to $30 is generally acceptable to most brands.
For more integrated and custom content, such as detailed product reviews, interviews, or topical discussions, you can charge a higher flat rate or use a CPM rate in the range of $30 to $50.
If you decide to go with a higher price, make sure to clearly explain how you will deliver value and help the brand achieve strong results from the campaign.
Q: Can prices be negotiated or updated?
Yes, brands can request a different price. If you agree to the new terms, you can update your proposal.
To make changes to a submitted proposal, go to the Sponsorship page and select Proposals Sent.
Once you are on the Proposals Sent page, you will see a list of your sent proposals. Click Edit Proposal to make updates.
Still have questions? Our support team is here to help. Click the chat icon at the bottom right of your screen or email us at creatorsupport@audacy.com and we will be happy to assist.