Tracking your podcast’s performance is key to growing your audience and maximizing monetization. When you log into Audacy Creator Lab, the Dashboard provides a real-time snapshot of your show’s performance, while the Reports tab gives you deeper, customizable insights.
Here’s how to navigate both tools and make the most of your podcast analytics.
Creator Lab Hosting Dashboard: Quick Performance Insights
The Dashboard is the first screen you’ll see when you log in. It gives you a high-level overview of your podcast’s performance, including downloads, audience trends, top episodes, and listener geography.
Key Features:
Date Picker
Located in the top-right corner, the Date Picker allows you to select a time range.
This updates all data on the dashboard, including graphs, charts, and maps.
Downloads, Impressions & Audience Trends (Line Graph)
This chart tracks your Total Downloads (how many times episodes were downloaded), Audience Size (estimated unique listeners), and impressions (the actual number of ads that were served across your episodes)
Why it matters: Helps you spot trends, such as spikes in listens after releasing new episodes or promotional efforts.
Compare downloads vs. audience size to see if listeners are fully engaging or just sampling episodes.
Impressions reflect real monetization activity - the number of ads actually delivered to listeners. The goal is to serve more impressions than downloads, meaning multiple ads are being placed within each episode.
If impressions seem low relative to downloads, it could be a sign to revisit your ad marker strategy. Adding more midroll markers (especially in longer episodes) helps increase ad inventory and revenue potential by creating more opportunities for ads to be served.
Total Earnings
This section shows your estimated earnings for the selected date range and reflects revenue generated from ads that were successfully served (impressions) during the selected time period.
Earnings are calculated based on the number of impressions (ads successfully served to listeners), the CPM rates (cost per thousand impressions), and the available inventory within your episodes.
This total reflects your share of revenue through our 50/50 revenue split model, where you keep half of all ad earnings generated through the platform.
Keep in mind: Earnings are estimates and may update as more data becomes available.
If your downloads are high but earnings seem low, consider adding more midroll ad markers to increase your available inventory and maximize impressions.
Top Episodes
Breaks down partial downloads vs. full downloads for each episode.
Why it matters: Identifies which episodes resonate most with your audience, helping you refine content strategy.
Downloads by Geography
Shows where your listeners are located—both in the U.S. and internationally.
Why it matters: Helps tailor your content and marketing efforts to regions where you have the most engagement.
Reports Tab: Deeper Insights & Custom Data Analysis
For more advanced analytics, the Reports tab (located just below the Dashboard) provides customizable data views in rows and columns.
How to Use Reports:
Date Range & Grouping
Date Picker: Select a time frame, just like in the Dashboard.
Group Data By: Choose how you’d like to organize data—by day, week, month, or year.
Tip: Some advanced filters may be temporarily disabled when selecting daily grouping.
Metrics vs. Dimensions
Metrics: Numeric measurements (i.e. Downloads, Impressions, Audience Size, Estimate Earnings).
Dimensions: How you segment those metrics (i.e. by episode, location, or date).
Fetching & Exporting Data
Select your desired date range, grouping, metrics, and dimensions.
Click "Fetch" to generate results in a table format.
Need an offline copy? Click "Export CSV" to download your data.
Best Practices for Using Creator Lab Analytics
Start with the Dashboard – Get a quick snapshot of your top episodes, total audience, and downloads.
Use the Reports Tab for Deeper Analysis – Answer questions like:
Which episodes are most popular on specific days?
Which states or countries are driving the most growth?
Compare Metrics – See how Downloads and Audience Size interact. Are listeners fully tuning in, or just sampling episodes?
Leverage Geographic Insights – Use location data to plan region-specific promotions or sponsorships.
By combining the Dashboard for quick trends and the Reports tab for deeper insights, you get a complete picture of your podcast’s performance. Regularly checking these analytics will help you optimize content, improve audience engagement, and increase monetization.
Need more help? Audacy Creator Lab Support is here for you! Reach out to creatorsupport@audacy.com anytime for assistance.